Dear Colleague,
I cannot remember the last time I endorsed someone, but, my purpose in this post is to introduce you to
Michael Utvich, an award-winning author and expert in Product Launch and
business development marketing. (Web site: geniusstone.com,
LinkedIn: utvich)
Michael has been kind enough to take me under his wing and teach me an
astonishing amount about how to brand Wentworth and then how to
"launch" this new brand.
Having been in business for more than 30 years, I hate to confess my shortcomings
as an entrepreneur, but branding and marketing have been prominent among
them. Additionally, our old image no longer fit because we had done a
lot of work to refine and invigorate our recruiting and employee management
services. Michael was able to distill my ramblings about our new
approach into one powerful very short paragraph:
"We offer our clients a unique, innovative and
science-based approach to recruiting. We deliver candidates carefully
screened against 50 criteria and we deliver the precise information
organizations need to make successful, sustainable hiring decisions.
Our service is managed by a PhD psychologist and/or former Vice Presidents
of Human Resources."
Michael then went on to give me tremendously useful
ideas about how to enhance our referral network...powerful ideas I had
never thought of.
But the most profound gift Michael gave me was changing
my thinking about my company. That change has allowed one of our
senior staff and me to start writing courses, workshops and speeches about
how our unique methodology can help companies. I had major writers'
block until I spent time with Michael.
All of this has been accomplished in two face-to-face
conversations, five phone calls and a few emails.
If you are
facing any marketing obstacles, I would urge you to reach out to Michael
through Michael@utvich.com. He is not only one of the smartest
people I've met, but he knows the heck out of marketing.
Best regards,
John
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